The Vinterträdgården restaurant is located in the beautiful conservatory in the old electric power plant from 1903 in Hjorthagen, in east Stockholm. Magnus Gustafsson, owner and chef, wanted a contemporary and versatile logo that suits both a lunch restaurant and an events service. The outcome; a minimalistic and iconic ”V” with sun rays slicing through it. Unique, recognisable and easy to use for e.g. embroideries or as a small symbol on digital platforms.

Service: Visual identity. 

Project Lead, Strategy & Photo: Ett till Hundra